Working from a provided design, Phantom Freelance brought this healthy book to life using animated sections and building the backbone of the site with Beaver Builder for ease of editing. The website contains subtle animated elements such as text sections slowly fading into view, and the use of sliders to condense and organize testimonial and food fact content. MailChimp has been utilized to funnel potential customers into signing up for the mailing list and then making a purchase to receive exclusive bonuses by filling in their provided order number. A hidden affiliates center provides pre-written emails, images and infographics for promotional use.